In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe’s most promising B2B SaaS scale-ups from Series A and beyond.
In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are:
-Why is Product-Market fit so important for B2B SaaS companies?
-What is Product-Market fit and how is it defined?
-How do you measure it, and how do you know if you have established a Product-Market fit?
-Who’s responsible in the organization for achieving this?
Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!