January 13, 2021
In this episode, we speak to Ólöf Kristjánsdóttir Director of Marketing at Tempo, the most popular time tracking and planning tool for developers and tech resources with over 20k customers in the Atlassian ecosystem. Ólöf takes us on the journey from how the initial product was built in Iceland to solve internal time tracking problems, to a commercial rollout and now being one of the top-grossing apps on the Atlassian ecosystem with over 20k customers. What does it take to build a product that exclusively lives in another ecosystem? What are the dependencies on product development? How does this affect your GTM? Ólöf will provide answers to all of these questions and give her input on how you have commercial success with your products in someone else’s ecosystem. This episode is recommended for anyone that is selling their products via the app store of a bigger ecosystem.....tune in and listen to one of the most successful companies in the space for great insights.
December 17, 2020
In this episode, we speak to Ola Sars Founder and CEO of Soundtrack Your Brand, the music tech startup that is revolutionizing the B2B space. Ola introduces us to the concept of a content-driven SaaS company, and what it means to be running the Spotify of the B2B world. This is an exciting journey with one of the most successful entrepreneurs in the music tech space with several exits in the past, and this time around he is aiming to make it bigger than ever. Join us to learn more about what a content-driven SaaS company is all about and how that fundamentally is different from a “traditional” SaaS company, all the way from product development, GTM, KPI management to company valuation.
December 10, 2020
In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.
December 3, 2020
In this episode we speak to Johan Jardevall, CEO at Wiraya about how Wiraya went about creating a new category in the customer engagement space with their Mobile Customer Activation SaaS Platform. Johan shares his learnings and experience in how to define product market fit, how to go to market, and most importantly how to convince the customer about the value this brings to their business. For anyone trying to create a new business category this is must listen to episode as it gives great advice on the power of finding your niche, and develop your business from there on!
November 19, 2020
In this episode we speak to Youtse Sung, VP Marketing at Outpost24, a SaaS cyber assessment company, from Sweden. Youtse walks us through the 3 pillars of marketing including People, Technology and Process. Learn how to define marketing success, the key metrics to track, the tools to use and why digital first is a must. For anyone working with marketing in startups and scaleups this episode presents a good starting point to get off the ground.
November 2, 2020
In this episode we speak to Emil Eifrem, founder and CEO at Neo4j, a unicorn specialized in graph database management systems. This is one of the most successful start-up journeys that any Nordic company has achieved in the past 10 years. From the small university town of Lund to a UNICORN, they took the battle to the biggest giants like Microsoft, Oracle and Amazon and won on their home turf. Learn from the great conviction of thinking BIG from day one and what that means for your company and why you cannot afford to wait with your US launch any longer. This is an insightful, energetic and passionate showing from Emil that starts off with a technical explanation as to why graph databases are so important to the world and arounds off with exciting and controversial statements on how we need to manage our start-ups.
November 2, 2020
In this episode we speak to Hadar Cars, Investment Director at Industrifonden, one of the largest early stage venture capital funds in the Nordics with an active management of 6 billion SEK in assets. In this episode Hadar gives us the investor’s perspective on what they look for in successful SaaS start-ups, what are the characteristics and what metrics do they particularly look at for future proof of an investment. Hear from Hadar on his experience of more than 20 years of investing in start-ups such as, what the difference is between a successful start-up vs one that doesn’t fully take off. If you’re considering taking your SaaS company through a first investment round, then this episode will provide a nice checklist for you to consider.
November 2, 2020
In this episode we speak to Fredrik Skantze, founder and CEO of Funnel.io.
Fredrik walks us through his journey from MIT into the world of SaaS and now running one of the hottest B2B SaaS startups in Europe. Funnel.io was recently named the 2020 Gartner Cool Vendor in Marketing and Data Analytics.
The journey to success and high growth wasn't linear and in this episode, we will hear specifically about how Funnel went through a pivot journey, what pre-empted it, what the challenges were and what was required to make this pivot successful.